App Store Optimization (ASO) is for Android/iOS apps just like Search Engine Optimization (SEO) is for websites. It is done for optimizing apps to increase their apparentness on major app stores, such as the App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry. The higher the rank of the app in the app store’s search results, the better the chances of traffic to your app and more chances of getting organic downloads. As 63% of apps are discovered through app store by surfing, scrolling and searches, therefore it becomes essential to get your app to the front page of the search page of any app store. A mobile application does not become an overnight sensation. There is a lot of hard work of sleepless nights that results into making an app sensational.
Today, App Stores are smart enough that a user don’t have to type correct name for searching an app, but they can search for the app just by typing some specific keywords like for any study app, they are only supposed to type “study app” and they can have a look at various study related apps. This whole process can be wrapped in a bag of app store optimization. Today, App Store Optimization concept have gained so much popularity that it is spreading in India as well. ASO companies in India are gradually increasing as everyday almost 6000 app are put up on the wall of app stores. At present, App stores are overflowing with new innovative apps but maximum of them are just a part of crowd, they are not able to give themselves a space in eyes of users. ASO companies in India are leading to following positive outcomes:
- Increased discoverability
- Greater conversion rate
- Increased organic downloads
- Enhanced Acquisition
It is totally understandable that today app developer not only need to be active but they have to be proactive. ASO companies in India can help Indian app developer to be proactive. In the crowd of 5 million app, every app needs to presents its quality content in best possible way. But before selecting any service to go with, it is very important to study the need of market, need of your app and also the targeted crowd which can have and give profit from that app. They can be personalized and target those areas that are lacking and require a push. The wide range of ASO companies in India have in store are:
- Keyword optimization: This technique is offered to identify the appropriate keywords related to the app to increase its chances of being found on searched page and downloaded. It is also important to keep in mind the fact that the keywords are actually selected by various app store algorithms and not just by the user’s preference which ultimately states that you must choose keywords analytically, not what you feel suits your app the best.
- Analysis & Review: This section usually includes jobs like Complete App Analysis (positive and negative points), Competition Analysis (plus and minus points), Keyword Research & Analysis, App Localization, and SEO.
- On-App Optimization: This section mainly deals with the services of ASO companies which offer services to do with just the app. These techniques help to optimize the app Icon, App description, App demo videos, App functionality screenshots, reviews & rating and category selection of the app.
- Off-App Optimization: These services are related to everything outside the app, that grows its popularity index. This is done through citations, blogs, articles, guest posts, websites, FAQ forums, app review forums, etc…
- Reports: This service mainly includes timely reports whose statistical insights can be used to improve the app. These suggestions are actually taken into consideration while designing the updated module of the app.
All the above vital services are given by the ASO companies in India. App Store Optimization is not a one-time perfection technique but it is a technique of continuous improvement. India is a country of start-ups and no matter the size of your app, ASO companies in India can be a worthy decision to collaborate with.