What is App store optimization (ASO)?
App Store Optimization is a strategy to increase app visibility and optimize the app rank boosting on app stores. The app ranking on Apple App Store and Google Play Store are based on various factors such as applying the optimal keywords successfully, attractive images and localized descriptions. The app ranks higher and generates more installs due to that impression and visibility on app stores.
App store optimization (ASO) is usually compared to SEO, but the difference is the former only applicable to the search function and ranking algorithm on the app stores. That being said, there are several tactics in which SEO and it overlaps, which may be helpful when you first seek to improve the App Store ranking.
App store optimization is actually a closed site search engine. Just like SEO, it relies on correct indexing, discoverable content, and the understanding of the algorithm about app store ranking. If you can successfully deliver the functions and features of your app, both to the app stores and potential users, you can maximize the app visibility and increase the number of installs.
How does App store optimization Agencies work?
Algorithms are used to determine the ranking of an app in search results in the Google Play Store and Apple App Store. The algorithms calculate the ranking by considering various user engagement and feedback factors, including the number of page views, downloads, uninstalls, ratings, and reviews. The ranks applications in search results based on their relevance to the keywords user searches. Meanwhile, these algorithms also use metadata as a proxy for correlation, it will analyze the keywords in title, description, and keyword fields and calculate relevance with the app.
We are an expert App Store Optimization agency to improve search visibility, conversion rate, and organic installs of your app in the Google Play Store and the Apple App Store. By increasing the discoverability of your app in app stores, you are driving traffic to your app page and encouraging users to download the app.
How important is App store optimization Agencies?
App Store Optimization services is one of the solutions to increase app ranking and visibility of your app in the Google Play Store and the Apple App Store. It helps you connect with a relevant audience and promote the unique selling points. Successful optimization can considerably boost installs, making it valuable to app marketers. Furthermore, these are organic installs, which often prove to be an app’s most valuable users.
According to Apple, 70% of the App Store customers will use search to discover apps and 65% of the downloads have come directly from a search on the App Stores. The most important is that app store optimization is a set of technologies that helps you take advantage of how Apple and Google’s search algorithms work to ensure that your app is displayed in the most relevant locations, providing more visibility and more downloads.
The main goal for Best App Store Optimization is to increase the number of downloads. App Store Optimization will center your app to make it more visible and discoverable for relevant users. Your app is facing tough competition. App Store Optimization is hugely important because it can help your app grow in an organic way and increase the conversion rate so you can stand out from the crowd.
Here, we offer an app optimization audit, the audit shows your app’s rankings, average ratings, and reviews. You can also see your app’s competition analysis, which helps you to implement improvements for your apps based on market data.